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If you've already started looking for a newborn photographer in Calgary (and I'm assuming that's how you landed here), you will have noticed just how many photographers there are to choose from, and how many different styles there are. So how does a mama-to-be make a decision? Here are the top 3 things to consider before making your choice:

light and airy photo of newborn girl sleeping on back with hands over head


Aside from your family and doctor or midwife, your photographer will be one of the first outsiders to handle your tiny babe. Ensuring your little one is safe during their session is your top priority. Despite the tinyness of the subject, there are no regulations in place for newborn photography, and there can be some advanced poses that are dangerous for your little one if the photographer hasn't been trained how to do them safely. Here are some questions to ask:

  • How long have they been in business?

  • Do they have newborn photographer safety training?

  • Are they a registered business with the city they're in?

  • How do they sanitize their studio?

  • Do they have training and certification from an organization such as Accredited Professional Newborn Photographers International (APNPI?

  • Are they insured against accidents?


There are all sorts of different styles of newborn photography - from posed in props, to baby-led, natural posing to lifestyle photography. There's nothing wrong with any style - it's entirely up to you and your aesthetics, but it's important to choose a photographer whose style you're drawn to. If you ask a photographer to mimic someone else's style, you're bound to be disappointed. Take some time to browse Instagram or Pinterest for styles you love, and consider whether the style you like now is something you'll want gracing your walls in 30 years.

Posed sessions require a high level of experience from the photographer as they curl your babe into a variety of poses in cute props and colourful backdrops.

Baby-led, or natural, posing involves capturing your little one sleeping naturally with some gentle poses that tell the story of your little one, so that when you look back on them, you'll be able to say "I remember when she used to always put one arm up like that."

Lifestyle photography typically takes place in your home and focuses on the connections and love that your family shares with your little one.

Deciding whether you want super-styled photos, or natural photos that allow the beauty of your little one to take center-stage will help you narrow down the type of photographer you're looking for.

minimalist natural photos of newborn babies in curled up in studio setting


Newborn photography comes at all different price points, from a couple hundred dollars to thousands. While it may be tempting to choose the photographer who offers 100 digitals for $200, the low price is usually a good indicator that they're not running a proper business. Between photo-editing software, business licenses, insurance, camera gear, training and all the other expenses that come with running a studio, running a photography business can be an expensive endeavour, and you'll often get what you pay for. When deciding on your budget, keep in mind what you hope to do with the images. If you're simply wanting some mementos for social media, your budget should be different than if you're looking for timeless art to hang on your walls.

Before you sign the contract, ensure you're clear on exactly what you'll be receiving. Some photographers charge one price and give you all the images, others will charge a session fee (to cover their time in studio), then you can choose your collection of digitals once you receive your gallery. Other photographers will meet with you again once your photos are ready so that you may purchase high-quality albums, canvases and other professionally printed products.

two framed photos of newborns curled up on white backdrops

If you love the natural, timeless look of my photography, but you still have questions, I'm always happy to jump on a call to discuss any concerns you might have. My ultimate goal is that you end up with artwork that turns these brief moments into memories! 💕


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